TECHNOLOGY
Simparel Hires John Robinson as SVP Sales and Marketing
New York–based business solutions provider Simparel Inc. named fashion-industry veteran John Robinson as senior vice president of sales and marketing.
Robinson has more than 25 years of experience in fashion and retail business and technology for companies such as Lectra, where he was president of apparel for the company’s computer-aided design, computer-aided merchandising and product lifecycle management solutions; B2B e-commerce site Visuality, where he was president; trend forecasting and consultancy WGSN, where he was vice president of business development; and POP-Market, another B2B e-commerce business, where he was a principal.
In addition to Robinson, Simparel has made a number of senior-management appointments in the last year, including Greg Tsirulnik, who was named chief information officer, and Roberto Mangual, who was named chief operating officer.
Specializing in apparel, footwear, accessories, home furnishings and other softgoods industries, Simparel works with retailers, brands and manufacturers to provide business solutions across the entire global supply chain. The Simparel Enterprise Solution gives companies global process visibility and gives design and production teams the ability to control and collaborate. The solution combines product lifecycle management (PLM), sourcing and supply chain management (SCM), manufacturing resource planning (MRP), electronic data interchange (EDI), warehouse management (WMS), and other tools into a single system.
For more information, visit www.simparel.com.
