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Doneger Acquires Huepoint
New York–based Doneger Group, the retail consultancy and partner of Los Angeles–based Directives West, has acquired New York–based color trend-forecasting agency Huepoint.
Founded in 1983, Huepoint provides color-consulting services to fashion, apparel, home furnishings and digital design companies.
Huepoint’s Amy Aspland and Alex Kelley will continue to the lead the business, which will be based in The Doneger Group’s New York offices.
“Our strategy is to support our clients in every way, and the addition of Huepoint demonstrates our commitment to providing the industry’s most in-depth color service,” said Doneger Group President Abbey Doneger.
Founded in 1946, The Doneger Group provides trend intelligence, merchandising direction, market information and analysis for retailers.
