Cozy Orange at WWDMAGIC
TRADE SHOW
Appointments and New Lines at WWDMAGIC
The aisles at the Aug. 18–20 run of WWDMAGIC at the Las Vegas Convention Center appeared lighter than usual, but exhibitors reported a strong appointment-driven show where buyers arrived looking for proven brands as well as new lines.
“For us, Spring feels very positive,” said Sandy Dombroski, vice president of International Fashions, the Canadian company that produces the Kersh and Press collections.
“We really paid attention to our Spring prices,” she said. “Our prices are sharp, and that’s been a plus.”
Dombroski said it’s helpful that the Kersh and Press merchandise that’s already in stores is selling well.
“We bring a really good basic to the table,” she said. “They can load up on great T-shirts.”
There were plenty of appointments booked at PJ Salvage, said owner Peter Burke, who had a lot of new lines bowing in Las Vegas. Earlier this year, the Irvine, Calif.–based company purchased Costa Mesa, Calif.–based Beach Riot, which was showing at ENKVegas.
At his booth at WWDMAGIC, Burke was showing the core contemporary lounge collection as well as a preview of the new PJ Salvage men’s line. Pieces included jogging pants, shorts and tees, many emblazoned with the men’s line’s rooster logo.
Carlsbad, Calif.–based eco yoga label Cozy Orange launched nearly two years ago with a collection that can be worn beyond the yoga studio.
“Our girl is late 20s/early 30s, and she wants to look and feel good when she’s working out, whether that’s yoga or hiking,” said Lindsey Kramer, Cozy Orange’s marketing manager.
With striking pieces such as a hooded cowl sweatshirt or a mesh jacket that can be layered over other pieces, Cozy Orange is sold in Southern California retailers and online at Zappos. Next season, the company plans to expand its distribution into larger stores.
Many of the pieces are made from a proprietary fabric called Revive Eco, which is made from a blend of 90 percent recycled polyester and 10 percent Lycra. For Spring, the company is adding more vibrant prints and bright colors to the line. The line is produced in the company’s own factories in Asia.
