California Apparel News

Manhattan Associates Inc., the Atlanta-based supply chain commerce solutions provider, has acquired the assets of GlobalBay Technologies from San Jose, Calif.–based VeriFone in a move that will extend Manhattan Associates’ omni-channel inventory and order management solutions offerings.

The acquisition merges Manhattan Associates’ enterprise inventory visibility, order management and store solutions with GlobalBay’s point-of-sale and “clienteling” applications, the company said.

“Our decision to acquire GlobalBay was driven primarily by our customers asking us to extend our omni-channel scope within their stores,” said Eddie Capel, Manhattan Associates chief executive officer, in a company statement. “Moving beyond inventory and fulfillment and into sales and clienteling is one way we’ll provide a comprehensive store platform with omni-channel at its core. “For our customers, this means that they will now have the ability to unlock the information that presents a single view of customers, orders and inventory. This unique combination allows our customers to provide a complete sales and clienteling solution, including best-in-class inventory and order management capabilities to their stores, and deliver the retail experience that the new, omni-channel shoppers expect.”

Terms of the deal were not disclosed. The acquisition does not include VeriFone’s GlobalBay Merchant solution, which is targeted to small retailers. VeriFone is retaining GlobalBay Merchant, which will be rebranded in the coming months, the company said.

For more information, visit www.manh.com.