MOVE BY ALTERNATIVE
Activewear with a Sustainable Edge
Alternative Apparel rolled out two flagship boutiques in the past 12 months, and, on July 21, the basics company introduced Move by Alternative, a woman’s activewear line with unique silhouettes and a sustainable edge, said Tiffany Ruiz, lead designer for Alternative.
“Our team wanted to give our customers looks that would be both functional and stylish. With that in mind, we sourced fabrics from our main collection and reimagined them in silhouettes that could be worn from the gym to daily life seamlessly. … Adding non-traditional colors and prints really bumped up the style quotient and gave the line a fresh, Alternative edge,” she said, noting the style of her company, which is headquartered in Atlanta, but designs its products in Los Angeles.
Some looks include tops with keyhole cutouts, sports bras with racer-back straps, hoodies, tank tops and tops made out of sheer materials. The fabrics used include eco jersey, eco gauze and eco Lycra jersey. The fabrics are said to feature wicking and antimicrobial properties. The line will wholesale for $18 to $45.
This line is at the crest of a wave of women’s activewear brands that make a point of using sustainable fabrics, said Karen Meena, vice president of the Ron Robinson boutique at the Fred Segal boutique compound on Melrose Avenue. “Many of the active-lifestyle designers are interested in using eco-conscious fabrics in their collections,” she said. “They are concerned with manufacturing their brands in the U.S. to make a light carbon footprint, and they are using a lot of research and development on fabrication.”
For more information, call (877) 387-3295 or email contact@alternativeapparel.com.
