California Apparel News

White Crow, the contemporary collection by Irvine, Calif.–based Z Supply Inc., has always had a few graphic tees in the collection. But for Spring ’15 and beyond, the company is giving the category a featured spot in the line.

“It fits in so perfectly with the White Crow collection,” said Beatrice Rosu, Z Supply’s marketing director. “We have a lot of very detailed, artisan denim in the line, and we do a lot of wovens and mixed prints. It works so perfectly to do T-shirts on more fashion bodies and be able to throw on graphics.”

Plus, some of White Crow’s larger accounts had been saying that T-shirts are a big part of their business and the company spotted an opportunity to expand the collection.

To fit with White Crow’s edgy boho aesthetic, the screen-printed tees feature relaxed, slightly cropped, slightly oversized bodies in cotton/Modal fabrications for a drapey silhouette. “The Modal has this luscious feel to it,” Rosu said.

There are also burnout fabrications with a screenprint on top.

“It gives it a really nice texture to the cotton and has a cool, worn-in vintage T-shirt vibe to it,” she added.

Available in warm neutral shades with a few pops of color such as pink and green, the T-shirts are wholesale priced from $18 to $20.

For customers that want to mix in a few basics, as well, the company has the Z Supply basics collection, which features similar fabrics and an ultra-soft hand but without the graphics.

“The fabric is surreal,” Rosu said. “They’re so soft to the touch, and we do some really cool dye treatments on them.”

For more information, contact (949) 236-6988 or info@zsupplyinc.com.