I AM NAMELESS
From LeBron to the Hustlers
In a major case of beginner’s luck, basketball star LeBron James posted an Instagram picture of himself wearing a crew neck T-shirt by novice Los Angeles brand I Am Nameless in January.
It’s a story that would make any celebrity stylist explode with envy. Tradition, a prominent streetwear boutique at Los Angeles’ Beverly Center, soon exhibited the shirt in its store window. But the day after the Instagram posting, the basketball star wore something different and life went back to normal for I Am Nameless founder Justin Smith. He continued to design T-shirts for his brand and kept true to his brand’s inspiration. “I’ve been working in streetwear for five years, “ Smith said. “I’ve been living the streetwear culture. But I am nameless, like the thousands of other hardworking, hard-hustling people out there.”
I Am Nameless started business in November 2013, and Smith has been showing the brand, which is his first, to influential streetwear boutiques. One of the T-shirts Smith is showing is a black T-shirt bearing the bar logo that states “I Am Nameless.” Another bears the word “Trophies,” and it is inspired by working toward goals and accomplishments whether it’s a car, a job or just having some good times.
The graphics are printed on cut-and-sew T-shirts with a heavier, 20-single, cotton fabric, Smith said. I Am Nameless’ Summer ’14 collection also offers water resistant, seersucker swim trunks and a half-zip top with a French terry fabric on the inside of the garment.
The T-shirts wholesale for $16. For more information, contact justin@iamnamelessbrand.com.
