Musician Aloe Blacc performed at the Denim Day Los Angeles event at Guess? Inc.’s headquarters in downtown Los Angeles.
GUESS AND GARCETTI
Support Denim Day
Los Angeles Mayor Eric Garcetti joined Los Angeles Police Chief Charlie Beck, musicians Aloe Blacc and Maya Jupiter, and Guess? Inc. founders Maurice and Paul Marciano April 23 in kicking off Denim Day 2014 in Los Angeles.
Organized by Peace Over Violence, Denim Day is an annual event to raise awareness and prevention of sexual violence. Peace Over Violence Executive Director Patty Giggans launched Denim Day 15 years ago in the wake of an Italian court overturning a rape conviction because the victim was wearing tight jeans.
Guess and its philanthropic arm, the Guess Foundation, served as the official fashion sponsor of Denim Day 2014. The company donated $100,000 to the cause and promoted the event in its U.S. and Canadian stores, as well as online.
Paul Marciano pledged to bring the event to Italy next year.
“We will fully commit to this cause, not only here but everywhere we are in the world,” Maurice Marciano added.
