From left Ronen Jehezkel, Parke Lutter and Tim Davis of HauteLook.

From left Ronen Jehezkel, Parke Lutter and Tim Davis of HauteLook.

Parke & Ronen Party

Call it the start of Parke & Ronen’s Los Angeles season.

The men’s fashion label reopened its Melrose Avenue boutique as a seasonal shop, which will do business from March through Labor Day Weekend. Then it will close until Black Friday, the day the Christmas retail holiday season officially begins.

photo

Ronen Jehezkel, right, consults on the best Parke & Ronen fit.

Label founders Parke Lutter and Ronen Jehezkel celebrated the debut of the seasonal shop with a party April 22. Proceeds from the night’s sales went to GLAAD, the Gay & Lesbian Alliance Against Defamation.