TECHNOLOGY
Levi’s Taps Walmart Exec to Conquer Omni-Channel
Levi Strauss & Co. is setting out to expand its e-commerce offerings around the world.
The San Francisco–based apparel giant announced it has appointed Marc Rosen as the company’s new executive vice president and president of global e-commerce.
He will be in charge of establishing the e-commerce sites for Levi’s (www.levi.com) and Dockers (www.dockers.com) as digital flagship stores by engaging users, showing a wide range and depth of product assortments, and improving order-management capability. This includes advancements in systems and technology as well as focusing on Levi’s highest-growth markets, which include China, France, Germany, Japan, the United Kingdom and the United States.
Rosen will work closely with the global retail team to deliver a seamless omni-channel experience to consumers around the world.
“Our e-commerce business has experienced strong double-digit growth the past few years,” said Levi’s President and Chief Executive Chip Bergh in a statement. “Investing in e-commerce continues to be a top priority for LS&Co. because of the sizable upside opportunity that exists.”
Rosen comes from Walmart Stores Inc., where most recently he was senior vice president of global e-commerce. He was responsible for designing, building, operating and globally expanding Walmart’s e-commerce site (www.walmart.com).
