RETAIL SPOTLIGHT
Bonobos, Gant Rugger, Undefeated to District La Brea
Boutiques for online clothier Bonobos, fashion line Gant Rugger and Undefeated, a streetwear emporium, will open at the District La Brea compound in the next two months.
The new shops will join a burgeoning 80,000-square-foot development of retail and restaurants located at the busy thoroughfare of Los Angeles La Brea Boulevard, between 1st and 2nd streets, and across the street from high marquee retailer American Rag CIE, said Brandt Leitze, project manager for District La Brea, which is owned by Madison Marquette Inc., a real estate company.
“Our goal is to curate regional and national designers and restaurants, and incorporate creative companies to build a creative destination for the people of this neighborhood,” Leitze said. “It is fashion-forward, it is unique and will be true to La Brea’s landscape and surroundings.”
The upcoming Bonobos and Gant shops will be placed by the intersection of La Brea and 1st. Bonobos’ Guideshop is scheduled to open early May, and it will be the first Southern California location for the e-retailer’s unique boutiques. Shoppers will view clothes on display at the Guideshop and order them, but they will not be able to take clothes home after purchasing them. Rather, it will be delivered from a Bonobos fulfillment center shortly after the order is made. Bonobos runs eight other Guideshops, one is located in San Francisco. Gant Rugger, which opened a boutique on Los Angeles’ Abbot Kinney Boulevard in 2012, is scheduled to open a District La Brea shop later this month. Undefeated is scheduled to move across the street, it is currently located at 112 S. La Brea, in June.
The new shops will join District La Brea retailers such as A+R, Kelly Cole, Steven Alan, Shelter Half, and Garrett Leight Optical.
