HER POV
MLV by Mayren Lee Viray
Mayren Viray was building a solid career as one of the people who create popular fashion lines behind the scenes. With her new line, MLV by Mayren Lee Viray, the fashion designer hopes to shine a spotlight on her own views of women’s contemporary fashion.
“Of course it is scary to venture out to start your own company,” Viray said. “But there is always a niche for new designs. I believe in my expertise in women’s contemporary. I am the shopper. I am the woman who buys the dresses. I know what I want.”
Viray felt what was missing in the market was dresses, tops, jackets—a wardrobe that would offer the contemporary shopper a bit of fashion sizzle and high-quality clothes at what Viray called an approachable price point. Wholesale price points range from $69 to $89 for tops, $98 to $169 for dresses and $179 to $239 for jackets. The collection started business in October 2013 and has been sold at prominent e-clothier Revolve Clothing and contemporary boutique chain Planet Blue.
Signature pieces in the MLV by Mayren Lee Viray line include the “Carmen” dress. It’s a novelty, hand-beaded camisole dress. It comes in ivory and features ivory sequins on ivory georgette fabric.
Another dress is the “Kaya.” The knee-length dress features cap sleeves, a cinch waist and a V neck. It is made out of a knit that Viray developed, and it comes in fuchsia and black. There’s also the “Taylor,” which is a long-sleeved, hand-beaded dress with an open back. “It is simple, but it is elegant,” Viray said.
For more information, contact michelle@virayinternational.com.
