TRADE SHOW
Showroom Buildings Stagger Opening Dates for October Market
The California Market Center recently announced plans to open its Los Angeles Fashion Market Spring ’14 on Oct. 13. The event will run through Oct. 16.
The news marks a change from recent years, when the four-day market started on a Monday. Many of the building’s showrooms opted to open on Sunday to meet with buyers who preferred to shop on the weekend.
The Gerry Building will also open on Sunday, Oct. 13, but The New Mart, the Cooper Design Space and the Lady Liberty Building will all open on Monday, Oct. 14. All four buildings will remain open for Market through Thursday, Oct. 17.
Temporary shows and specialty markets
Temporary trade shows Designers and Agents, at The New Mart, and Coeur and Brand Assembly, at the Cooper building, will also open on Monday, Oct. 14. The three shows will run through Wednesday, Oct. 16.
The CMC’s temporary trade shows, Select, in the fashion theater, and Transit, the footwear and accessories show on the CMC’s 13th-floor Penthouse, will run Oct. 13–16.
Other CMC changes include extended days for the LA Kids’ Market, which will run Oct. 10–16, and the CMC’s Gift & Home Market will also run concurrently with Los Angeles Fashion Market, Oct. 13–16 on the ninth, 12th and 13th floors.
CMC celebrates 50th
This market, the CMC will also celebrate its 50th anniversary with a fashion installation and reception on Oct. 14 in the main lobby. The fashion installation will cover the evolution of trends over the years featuring current fashions from CMC tenants and pieces from The Way We Wore vintage boutique.
The CMC will also offer a free seminar for buyers, titled “Omni-Channel Marketing for Retailers.” The Oct. 15 event is presented by the California Fashion Association and will be held from noon to 1 p.m. in Suite A218.
Gerry celebrates new owners, opens for Majors Market
The Gerry Building, which is under new management since it was purchased earlier this month by the Vertigo Group, will host a Market party on Oct. 14.
The building will also be open during LA Majors Market, which is set for Oct. 7–9. The LA Majors Market has traditionally been limited to temporary and permanent exhibitors at the CMC, but, during the upcoming run of the show, the Gerry Building will have a mix of contemporary and juniors resources, including permanent tenants and temporary exhibitors. The building will also host a Majors Market party on Oct. 7.
