Exterior of Hermès flagship on Rodeo Drive.
NOT YOUR GRANDMOTHER’S HERMÈS
Hermès Reopens on Rodeo
Hermès opened its West Coast flagship this weekend after an 18-month renovation at 434 Rodeo Drive in Beverly Hills. It’s a big surprise.
To a casual observer, the French heritage brand represents the style of an old moneyed elegance and the privileged equestrian set. However, the three-story flagship made use of architectural styles that seemed out of the ken of Hermès. The exterior was reminiscent of Miami architectural flash, what with its palm trees and white walls. The spiral staircase embraced the apex of modern looks, the Guggenheim Museum.
The store’s interior offers Hermès leather, saddlery, scarves, jewelry as well as casual styles and elegant clothes for men and women. But the flagship’s third floor also offers a homewares section. The only other place to stock Hermès homewares is the Manhattan flagship.
