THE DESIGNER: Waraire Boswell at his Los Angeles studio
BOSWELL
Boswell: Ready-to-Wear Fast Break
Waraire Boswell, who is 6 feet 7 inches tall, built a career by designing made-to-measure suits for the NBA-sized guy. Athletes such as LeBron James were outfitted in the designer’s self-named label, Waraire Boswell, as well as Me by Waraire Boswell.
Now, Boswell hopes to build a business for people of all sizes. He recently debuted a ready-to-wear label called Boswell. The designer hopes that it will mix the elegant, the fashion forward and the casual.
The Boswell ready-to-wear line offers the “Workmen” shirt. Its front pockets were inspired by the uniforms of the people working on Detroit assembly lines. However, the blue-collar aesthetic is laced by luxury. The shirt features leather details. The line’s “Lear” suit features a blazer made out of jersey material, and the “Baron Camo” shirt is a black-collared shirt made from Japanese cotton with a subtle camouflage pattern. Wholesale price points range from $80 to $90 for shirting, $450 for leather bottoms and $880 for suits. His fashions are currently sold on his website (www.waraireboswell.com).
The ready-to-wear line also offers women’s versions of these styles.
The designer will be expanding his business beyond ready-to-wear. In 2014, he plans to open a boutique for his lines. For more information, contact (213) 955-5750 or info@wbi.me.
