Oct. 7, 2013 | Directives West Spring '14 Trend Presentation Runway Show | Fashion Theater at California Market Center, Los Angeles | Photos by Norman Zeller / Volker Corell Photography
DIRECTIVES WEST
Directives West: Forecast for Spring '14
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Directives West Spring '14 Trend Presentation
Oct. 7, 2013 | Directives West Spring '14 Trend Presentation Runway Show | Fashion Theater at California Market Center, Los Angeles | Photos by Norman Zeller / Volker Corell Photography
The look for Spring ‘14 will be sunny, girly, eclectic and edgy.
“This season is all about the casual LA vibe,” Shelda Hartwell-Hale, vice president of Directives West, said in her opening remarks at the company’s recent trend forecast in Los Angeles.
The LA buying office, a division of New York–based retail consultancy Doneger Group, presented Spring ’14 trends for juniors, better/updated, childrenswear and contemporary.
For juniors, better/updated and kids, Directives West broke out trends into three groups: “Valley Girl,” a cheerful mix of bright colors, classic black and white, and conversational prints; “Beach Babe,” a casual layered look with plenty of cropped and bikini tops, shorts, and slouchy sweaters; and “The Runaways,” the modern take on the ongoing bohemian trend with plenty of ethnic prints and layered looks.
For contemporary, Directives West presented First LA, an edgier look at the trends.
Key pieces included denim vests, kimono jackets, skinny jeans and shortalls, drawstring pants, open-weave sweaters, maxi skirts and dresses, and two-piece dressing.
