MANUFACTURING
Former Levi’s Exec Joins True Religion
Vernon, Calif.–based True Religion Apparel Inc. named Mary Alderete chief marketing officer, overseeing the brand’s marketing strategy for retail, wholesale, international and e-commerce.
Alderete’s first day is Nov. 18. She joins the denim lifestyle brand from Levi Strauss & Co., where she was vice president of global brand marketing. She has also held marketing positions with Gap Inc.’s Banana Republic and Old Navy divisions, as well as with BBDO West and Foote, Cone & Belding agencies.
The company also named Ilene Eskenazi chief legal officer and senior vice president of human resources. Eskenazi, who begins on Dec. 2, was previously general counsel and vice president of human resources for Red Bull North America Inc.
“Mary brings a strategic mindset to True Religion and will be the architect of our branding and marketing going forward,” said David Conn, True Religion chief executive officer, in a statement. “We will benefit from her deep experience building iconic denim brands and from her genuine understanding of how to connect with and engage consumers.” Conn continued, “Mary is a natural fit with True Religion and will work closely with our leadership team to make True Religion culturally and personally relevant to customers.”
