TRADE SHOWS
Liberty Fairs Opens LA Pop-up in Preparation for Trade Show Launch
Liberty Fashion Lifestyle Fairs, the new trade show created by retailer and Project founder Sam Ben-Avraham, won’t launch until July in New York and August in Las Vegas, but the West Coast will get a taste of the new show’s offerings at a pop-up shop Liberty is organizing with menswear e-tailer Wittmore.
Dubbed Concept 8366½ Presents Wittmore, the pop-up opened at 8366½ W. Third Street and will feature a “revolving list of hand-selected brands and retail partners.”
Open to all brands showing at Liberty Fairs, the pop-up shop will offer a turn-key opportunity for labels looking to test the market. Liberty Fairs will provide the fixtures, and Liberty Fairs’ Stephanie Seeley, formerly show director of Pooltradeshow, will oversee the space.
“One of our main goals at Liberty is to support the creative process by providing business solutions to our community” Ben-Avraham said in a statement. “It is my way of giving back and supporting the people who have always supported me.”
