Heathergray.
NEW RESOURCES
American Giant After the Splash
Bayard Winthrop promised a new way of thinking about making T-shirts and sweatshirts when he introduced the American Giant line in San Francisco last year.
American Giant’s basics were designed by Philipe Manoux, an industrial designer and engineer—not a trained fashion designer—who worked on the iPod while an employee at Apple Inc.
Winthrop manufactured his company’s quality basics just south of San Francisco instead of making them overseas. He sells American Giant online only. The e-commerce–only business plan saves a lot in margin, which is reinvested in American Giant’s stateside manufacturing, Winthrop said.
He forecast his basics brand’s 2013 revenue will increase 10 times over the company’s 2012 revenue.
For its next act, American Giant has introduced its Spring/Summer line of T-shirts. Like the Fall/Winter shirts, the new American Giant line is made from fabric made in American mills. Like the debut line, Spring/Summer shirts feature double needle stitching to make highly durable seams.
Lighter-weight fabric is used in the new shirts, which come in 12 colors, such as the unique “phantom gray” and gray blue. The shirts come in three silhouettes—a pocket T-shirt, crew neck and V-neck. Retail price points are at $24.50. “It’s the only T-shirt you’ll need to own,” Winthrop said.
For more information, visit www.american-giant.com.
