RETAILING
P.J. Salvage Boutique to Fred Segal
Casual chic will get even more space to stretch out at the high-profile Fred Segal compound of boutiques in Santa Monica, Calif.
On April 26, pajama, loungewear and lifestyle boutique Fred Segal Rocks & Silk Presents P.J. Salvage debuted at 500 Broadway, near the compound’s Babakul boutique. The P.J. Salvage store took a 775-square-foot space formerly occupied by Japanese brand Banner Barrett.
The new boutique is a collaboration between P.J. Salvage, an Irvine, Calif.–headquartered pajama and loungewear brand that started in 1997, and Fred Segal Rocks & Silk boutique, which is owned by Joi Davis. The venture is P.J. Salvage’s first boutique. Davis has been selling P.J. Salvage at Rocks & Silk since 2009, and the brand represents 80 percent of the store’s sleepwear and loungewear inventory.
Davis and P.J. Salvage owner Peter Burke said the new boutique will not be entirely a pajama game. Burke had been seeking a place to showcase all of P.J. Salvage’s looks, which include categories such as sweaters, T-shirts and sweat pants.
“P.J. Savage has truly become a lifestyle brand with the introduction of items like sweaters, shirts, sweat pants and tops,” Burke said. “We will be adding a few more categories like intimates and home products in the near future.”
Expect more categories to be introduced, such as intimates, he said. The store will stock the company’s two lines, P.J. Salvage, which retails for $60 to $90, and PJ Luxe, which generally retails for $10 more than the label’s main line.
Although many P.J. Salvage customers wear the company’s colorful styles with jeans and shorts during their daily routines, Davis said she designed the boutique to look like somebody’s bedroom. The back wall is covered in a textured wallpaper, and the space features vintage furniture such as night stands, armoires and dressers.
