California Apparel News

The global apparel and accessories brand, the Gap, announced it will be celebrating the iconic musicianship of Jimi Hendrix with the launch of two limited-edition t-shirts. In commemoration of Hendrix’s 70th birthday, the cotton t-shirts will showcase art from the new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969 (the year Gap was founded in San Francisco).

The collection is retailing for $29.95, in styles for both men and women, and expected to hit Gap online on March 5th and in US Stores on March 15th. In addition, the shirts will be offered in select Gap stores in Canada, UK, France, Italy, Japan and China starting in late March.

"From the moment we opened our first store in 1969 selling jeans and records, Gap has always connected with people through music," said Seth Farbman, Gap's Global Chief Marketing Officer. "This partnership is an opportunity to celebrate an influential, American artist whose music still inspires people today."

"We are delighted to be partnering with Gap to celebrate the release of People, Hell and Angels on the 70th anniversary year of the birth of our beloved Jimi. In fashion, as in music, he was adventurous, innovative and colorful. These beautiful shirts, along with Fender's participation, are truly the reflections of his creative music, fashion and style," stated Janie Hendrix, President and CEO of Experience Hendrix LLC.

Gap's 1969 Soho store in New York City and Gap's Seattle stores at 5th & Pine and Southcenter will offer a special pre-launch of the t-shirts beginning March 5th. In celebration of the pre-launch, shoppers will have the opportunity to win one of two Fender® guitars by visiting the Soho store from March 5-10 and uploading an image of the Fender® guitars to Instagram using the hashtag #JimiHendrixGap. Twenty lucky Hendrix fans will also have an opportunity to win the new Gap t-shirt and a copy of the new album by pinning one of the new exclusive t-shirts on Pinterest.