COLLABORATION
Casio Baby-G and Joyrich Are on Time
Casio Baby-G teamed up with the Japanese street fashion and Los Angeles brand Joyrich on a recent collaboration of limited-edition women’s watches.
In honor of Joyrich’s outlandish and fun prints, the watch features a leopard band with a beige resin bracelet and gold colored Joyrich logo dial.
“We’re thrilled to team up with Baby-G on a watch that we know resonates so well with the hip, modern woman,” Designer and Creative Director of Joyrich David Melgar said. “Our fans have a great energy and totally uninhibited fashion sense – they like to play with their looks, spin their style and experiment. The Baby-G woman is likewise confident and fearless with her choices, which we love and know will also love this timepiece!”
The watch features Baby-G’s signature G-shock resistance, 200 meter water resistant structure, an EL backlight, 48-city world time, three multi-function alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour formats.
“We’re so excited to find such a free-spirited partner in Joyrich,” Shigenori Itoh, chairman and chief executive officer of Casio America, said. “Our consumer bases are so aligned – each with women looking for twists on their typical fashion choices. It’s also so refreshing to see two Japanese-born brands bring Tokyo trends home to the U.S; this will be a great addition to our timepiece portfolio!”
In celebration of the watch debut, The Well will be hosting a launch party, June 14.
The BG6900JR-4 model will be available exclusively at Joyrich’s flagship store on Melrose in Los Angeles, CA and their online boutique, during the month of June and at select Nordstrom, Bloomingdales and Macy’s stores in July for an MSRP of $110. Please visit www.baby-g.com for more information.
