Fada Pepe, left and Maria Caballero of Vertigo at the new Vertigo shop
VERTIGO FASHION LINE'S SHOP NEXT TO GERRY BUILDING
Vertigo's New Fashion District Boutique
Shawn Far is on the move.
On June 7, California Apparel News reported that the entrepreneur is bidding for the historic Gerry Building.
On June 13, he opened a boutique/showroom for his fashion line, Vertigo, at 200 E. 9th St., which is adjacent to the Gerry. Gerry is located at 910 S. Los Angeles St. Far owns the three-story building at 200 E. 9th St.
The Vertigo boutique opened to a festive note with music from DJ Fada Pepe. Pepe’s sounds will continue to rock Vertigo for the rest of the week. Retail price points range from $19.99 to $59.99 for the label’s women’s contemporary styles, said Maria Caballero of Vertigo. Yahoo!
