California Apparel News

Lauren Moffatt is a brand known for its vintage-inspired garments, with retro prints that hone in on a seasonal vibe. After more than a decade designing her ready-to-wear collection, the designer began dipping her toe into swimwear, adding a few looks into the collection.

This season, Moffatt introduces a full 2013 Spring/Summer swim collection with classic silhouettes and a 1960s flair. From one-piece bathing suits to bikinis and coverups, Moffatt’s pieces are designed to be worn separately or paired with other items from the collection.

A halter one-piece and bustier bikini top features Moffatt’s signature mixed prints, including zebra, polka dots, geometrics, florals, and allover hearts and stripes. Details include pleating, hardwear and ruffles. Coverups add a feminine touch in silk prints and hand-crochet cotton.

Made from cotton/Lyrca, the bathing suits are created for the modest woman, the one who does not want to bare all in the sun while swimming poolside or beachside. “I wanted to make a bottom that would fit any body shape,” Moffatt said. The high-waisted, hip-hugging briefs and ruffle detailing add a bit of coverage while still maintaining a stylish quality. There is a void in the marketplace, Moffatt said, for suits that are not sexy, more wearable and can be worn by all women. Tops include bandeau, bralette bikini and bustier styles. And some of the suits are reversible, as well.

Lauren Moffatt swimwear is currently sold at Steven Alan, American Rag, Cloak & Dagger, Poppy, California Sunshine, Standard Hotels, Madewell, Birdies, Willow and Holiday, with wholesale price points averaging $90.

For more information, www.laurenmoffatt.net.