Guerilla Atelier: "Luxury Is Working in DTLA"

FORMER PRADA EPICENTER DIRECTOR OPENS DTLA STORE

By Andrew Asch | Monday, July 1, 2013

Guerilla Atelier's Carl Louisville, center, at party for new boutique, with vocalist Claude Hall, right, and Nancy Batlin, who does public relations and branding for Guerilla Atelier.

When Carl Louisville directed the Prada Epicenter store in Beverly Hills, he was known as the unofficial mayor of Rodeo Drive.

But Louisville blazed a new trail by opening Guerilla Atelier, a luxury boutique in downtown L.A.’s Arts District. On June 29, he held a soirée to celebrate his decision to turn the boutique, located at 821 E. 3rd St., from an experimental pop-up to a permanent shop.

“Luxury is working in downtown L.A. We’re here to stay,” he said.

Some lines offered by Guerilla Atelier include Vénus et Judes, Mister Freedom and Beckley by Melissa, and Melissa McClure Jewelry Alchemy.