TECHNOLOGY
Lectra Opens New Tech Center in Georgia
Lectra, the Paris-based apparel technology provider, has opened the International Advanced Technology Center (IATC) in Smyrna, Ga., and relocated its U.S. headquarters from Marietta, Ga., to Smyrna, as well.
The IATC was created to be an advanced technology-solutions resource for North American companies “in every industry Lectra serves, including fashion, automotive and furniture.” The facility has showrooms featuring new developments in software and advanced machinery, as well as interactive training rooms and an international call center. The space also provides visitors with an opportunity to learn about Lectra products and even test them. For example, “Industry professionals [can] perform cutting tests under their own specific production conditions using the most complex materials,” according to a company statement about the new facility.
“As the economy continues to recover in the region, a new reality has emerged that is requiring new levels of nimbleness and flexibility. Fashion and manufacturing companies are in need of the latest technology to strengthen their competitive advantage in the marketplace,” said Roy Shurling, president of Lectra North America, in a company statement. “The IATC spotlights Lectra’s innovative technology and provides a unique environment for our customers. Visitors can discover and interact with our full range of solutions, experience our world-class services, and tap into the expertise of our team.”
With the recent opening of the new location, Lectra now has three IATCs: the new Atlanta-area center; Bordeaux, France; and Shanghai.
“Lectra addresses today’s most pressing business challenges in the industries we serve,” said Tania Garcia, vice president of marketing for Lectra North America. “In the manufacturing industry—whether it’s apparel, automotive or furniture—our solutions help optimize cutting rooms and reduce production costs. Turning to the fashion industry, our solutions help companies address quality, fit, speed and price, using an integrated, innovative approach. The IATC puts these added-value solutions on display, helping our organization better serve the region and deliver maximum efficiency and profitability to our customers."
