Wellen pop-up store sign. Courtesy of Wellen.
Wellen Pops
Surf brand Wellen got into the pop-up game last week.
It produced a pop-up shop at 1354 ½ Abbot Kinney Blvd., which is in the office of an advertising agency.
Wellen’s Director of Marketing, Taylor Gramkow,said that the Wellen crew quickly turned the space into a surf shop Dec. 6. The space also exhibited basics brand Grover.
They must have turned the space quickly back into an office, the pop-up unfortunately closed on Dec. 8.
