Some Spring '14 looks from Tina + Jo
TINA + JO
Tina + Jo: Artisanal P.O.V. in Ready-to-Wear Line
Tina + Jo is a ready-to-wear line, but every garment will offer a unique point of view, said Stefanie Betro, designer of the Los Angeles–based label.
Dye-house workers paint unique stripes and shapes on the tunic blouses, dresses, tank tops, shorts and skirts in Tina + Jo’s debut collection. It was delivered for Fall ’13. The line was picked up by boutiques such as Elyse Walker in Los Angeles’ Pacific Palisades neighborhood, Stanley Korshak in Dallas and Bona Drag, an e-commerce boutique in Milwaukee.
Betro and the line’s chief executive officer, Lisa Yoon, also hoped to make the line stand apart with impressionistic markings on the garments, which are made from a tie-dye process. It also is crafted in the dye house Tina + Jo works with, Yoon said.
“We try to stay away from too many colors,” Yoon said. “It’s totally different from the typical tie-dye look.” Patterns are inspired by impressionist views of natural views such as sunsets and ripples in water. The line strives to be eco-friendly by working low-impact dyes and other manufacturing ingredients embraced by sustainable fashion.
With 70 looks in the line, Tina + Jo’s silhouettes span through many styles in a woman’s wardrobe. There are T-shirts, cardigan sweaters, sheer tank tops and maxi-dresses that look like gowns.
Betro said one aim of the line is to show that a lot of creativity can be wrapped up in basics and dye. “We can be innovative and keep it in the U.S,” Betro said of the line’s production. “I can develop washes that no one else can develop. It can be typical California casual, but it can stand out, too.”
Wholesale prices range from $25 to $75. For more information, contact Ravid Levy at ravid@emprds.com.
