People vs. West Jeans
PEOPLE VS. WEST JEANS
People vs. West Jeans Moves With Denim Roots and Bespoke Inspirations
When denim veteran Shay Sudry thought about creating a new jeans line, he knew that he had to do something different to carve a niche in what is still a crowded denim marketplace.
He wanted to make a pair of jeans that no other label was doing. He wanted to make the new label affordable, and he also wanted to make it both fashionable and sturdy.
All of his priorities were sewn up in the new denim line, called People vs. West Jeans, he said. In October, Sudry delivered the first shipment of the line to boutique chains such as M.Fredric, which has more than nine locations in Los Angeles County.
People vs. West, which is manufactured in America, is wholesale priced from $44 to $69. One of Sudry’s goals was to make premium denim at a medium price point.
The line took its inspiration from the jeans of the 19th century and bespoke suits. Like bespoke pants made by a tailor, People vs. West Jeans offers subtle details. There’s a dotted indigo fabric in the lining of the back pockets and brown canvas taping at the pants’ fly, and some pants have a unique “accordion-fold,” double-pleated back pocket.
It comes in four fits: slim, straight, extra slim and relaxed straight.
But like the denim of pioneer days, Sudry planned for the fabric to be strong, and the strength and denim heritage inspired the name of the brand. “I felt like that denim originated from the West,” Sudry said. He wanted to make jeans that would honor in denim that heritage of the working people who built the Western United States. “They were fighting the elements,” he said.
For more information, contact Julianna “Jana” Flumiani at jana@la-showroom.com.
