TECHNOLOGY
Pricing-Research Companies Join Forces
Pricing is one of the key parts of the retail business. Two companies that track pricing and give market intelligence on pricing joined forces recently.
Market Track, LLC, a Chicago-headquartered provider of retail promotion and pricing intelligence solutions in North America, announced Aug. 7 that it has agreed to acquire Dynamite Data. The new company will be called Market Track, and it will employ 400 people. Market Track will retain Dynamite Data’s executive team. Diana Schulz, Dynamite Data’s chief executive officer, is located in Los Angeles and will telecommute to Chicago. Schulz will become president of Market Track’s new e-commerce division.
“We look forward to the powerful data and analytics platform this combination will create and the enhanced value we will bring to our clients through our integrated offering,” Schulz said.
Market Track works with top 500 retailers and manufacturers and provides pricing and promotional insights through its database of promotions across media channels, from print to online. Market Track’s database will be integrated with Dynamite Data’s real-time pricing, inventory and ratings information from over 3,000 online retailers, said Wayne Mincey, Market Track’s chief executive officer.
“Dynamite Data is an innovator in the retail market, enhancing business practices by incorporating price transparency and algorithmic pricing models into retailers’ key business processes. Adding Dynamite Data to Market Track’s suite of data-driven promotion and pricing intelligence solutions is a natural strategic fit."
