VOLCOM
Meets Action Sportswear
The Volcom Featured Artist Series legacy is introducing another capsule collection for Spring ’14. The skate/surf/lifestyle company welcomes the influence of artist Marcel Duchamp. The tees pay homage to the visual luminary, whose work has been associated with the Dada movement. “Duchamp’s influence is profound, both visually and conceptually, and his place in art history makes him very attractive [to us],” said Ethan Anderson, Volcom’s executive vice president.
The collection came about through an opportunity presented by a member of the Kering Group, a parent company to Volcom. Executors of the Duchamp estate helped with the design process, assisting in the curation of the graphics and consulting on colors and blanks as well.
The men’s tees come in 100 percent cotton and wholesale for $14.25. For more information, visit www.volcom.com or call (949) 646-2175.
