BRIEFS
Speedo Selects vrMockshop Software
Swimwear giant Speedo will be using visual merchandising software vrMockshop to plan its retail environments, according to Centric Software Inc., owner and distributor of vrMockshop.
Speedo will use the vrMockshop software, which integrates with the Centric 8 Product Lifecycle Management (PLM) system, to plan its retail spaces through 3-D mockups and store planograms.
Developed by iShopShape, Centric’s partner, vrMockshop is a virtual-reality tool utilized by brands and retailers where they can build fully merchandised, interactive 3-D virtual stores.
Speedo is known for incorporating revolutionary technologies in its designs from its innovative Racerback suite—the first non-wool suit, developed in the1920s to 2008, when the company introduced its Fastskin Lzr Racer suit.
“With vrMockshop, Centric is providing Speedo an opportunity to better implement exacting merchandising standards, standards that ultimately lead to improved planning and customer satisfaction” said Chris Groves, chief executive officer and president of Centric, in a statement.
Centric provides product lifecycle management (PLM) software for retail and apparel companies.
