Tavik: Call iPhone 5
Tavik's branded iPhone 5 cases. Photo courtesy of Tavik.
One of the biggest steps for a clothing line is to roll out a lifestyle collection. Think fragrance, footwear, eyewear, the possibilities for extending the brand seem endless.
Enter Tavik. The Orange County clothing brand is owned by accessories and phone case designer Incipio. On Sept. 13, Tavik announced it would introduce a line of branded iPhone 5 cases. The colors and designs of the cases will be inspired by Tavik’s styles. The cases are scheduled to be sold in stores such as Jack’s Surfboards around Sept. 21.
Later this year, Tavik will roll out an accessories line. Think backpacks, MacBook sleeves and headphones. Sounds like the whole enchilada!