Isko Launches New Campaign
Turkish denim mill Isko has released a new ad campaign created to communicate the versatility of jeans—from selvedge to skinny, jeggings to “jeather.”
Dubbed the "new face of Isko," the campaign features the work of photographer, model and artist Giada Paolini, who also appears in the campaign. The intent is to convey both the fashion and the function of Isko fabrics.
"This new campaign proves that Isko can progress in a very dynamic manner, always with a view to meeting customer requirements in the best possible way, said Marco Lucietti, marketing director of Sanko Group's Isko division, in a statement. "These photo shoots bring product performances to life, making the benefits of all our patented technologies immediately apparent to brands in the fashion sector, as well as to their consumers."
For more information, visit www.isko.com.tr.
—Alison A. Nieder
