Scoop, All Saints, Alice + Olivia to N. Beverly Drive
Scoop NYC is opening a holiday shop at 265 N. Beverly Drive in Beverly Hills on Nov. 15, and it will be part of a wave of new boutiques moving onto the street, which is located one block over from iconic shopping street Rodeo Drive.
Scoop opened a boutique in Los Angeles’ Brentwood neighborhood in April. The Beverly Drive store is Scoop's second Los Angeles–area store. It will do business until early 2013, and then the 3,700-square-foot space will reopen as a permanent Scoop boutique, a store representative said.
All Saints Spitalfields will soon move into 330 N. Beverly Drive, said Jay Luchs, executive vice president at CBRE. Luchs handled the deals with Scoop and with All Saints.
The New York–headquartered Theory brand will move into an 8,000-square-foot space on Beverly Drive and Alice + Olivia also plans to move to the 400 block of North Beverly Drive, Luchs said. New York–headquartered multi-brand, contemporary chain Intermix opened a new boutique at 400 N. Beverly Drive in June.—Andrew Asch
