Lectra Names Mattia Director, Strategic Accounts Fashion, Releases Kaledo V3
Paris-based equipment and technology-solutions provider Lectra named Bruno Mattia as director of strategic accounts for fashion.
“Bruno’s 15 years of experience in the management of major projects—including PLM [product lifecycle management] projects in the fashion, automotive and energy markets—will enable Lectra to take a new step in the development of its partnership strategy with major fashion companies,” said Lectra Chief Executive Officer Daniel Harari.
Mattia has been with Lectra since 2006, working on strategic projects for the company’s fashion business, including overseeing the implementation of Lectra Fashion PLM.
Before joining Lectra, he served as senior consultant and project director for the PLM Division of IBM Global Services.
“Almost all of Lectra’s strategic customers are prestigious brands, and a lot of their products have become icons,” Mattia said.
“Accompanying them in the deployment of their projects has enabled me to understand how, from design to production, our customers constantly push the limits of their requirements. In this context, our goal, as world leader, is to support their ambitions and contribute to their performances.”
Lectra develops integrated technology solutions that “automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials,” including fashion, automotive, furniture and other markets, such as aeronautical and marine industries, wind power, and personal protective equipment.
The company recently announced the latest release of its Kaledo textile-design suite for prints, knits and wovens.
Kaledo V3 features enhanced yarn-shading options to give designers more “control over individual colors in any given yarn,” which helps create “extremely realistic” yarn and fabric simulations. The software also features improved technical reports, which automatically update fabric specifications for greater accuracy.
“Consumers are less convinced by price alone. Today they crave something new and something they can value,” said Anastasia Charbin, marketing director of fashion for Lectra. “Demand has intensified for original designs and high quality, which means that fashion companies now face the double challenge of producing rapidly and meeting consumer desires for something unique. Designers need a professional tool that allows them to turn inefficiency into design time.”
For more information, please visit www.lectra.com.—Alison A. Nieder
