7 For All Mankind Leaves Robertson
VF Corp.’s 7 For All Mankind label recently vacated its shop on the high-profile retail street Robertson Boulevard. The 3,200-square-foot space, located at 100 S. Robertson Blvd., was 7 For All Mankind’s first stand-alone boutique. It opened in 2007, said Barry Miguel, president of 7 For All Mankind.
“Today, our strategy is to work off of a smaller-store format, approximately 2,000 square feet, with a much more dense product assortment,” Miguel said.
The smaller format is used in other 7 For All Mankind stores in California—including locations in Century City, Santa Monica, Malibu and Newport Beach. The premium-denim company is scouting a fifth Southern California location for its smaller-format concept. 7 For All Mankind currently runs 27 full-price boutiques and 12 outlet stores.
Veteran commercial real estate firm Dembo Realty has the listing for 7 For All Mankind’s former Robertson space. The asking price is $20 per square foot, said Chuck Dembo, a partner with the Beverly Hills–based real estate company.
7 For All Mankind was praised for a good sales performance during VF’s first fiscal quarter for 2012. A VF statement dated April 27 noted that 7 For All Mankind’s sales increased 18 percent in its American revenues during the first fiscal quarter of 2012.
The 7 For Mankind space is not the only vacancy on Robertson. The former space of the Lisa Kline Men boutique, 123 S. Robertson Blvd., remains vacant. Kline, one of Robertson Boulevard’s retail pioneers, shut her boutique operations in December 2011.
However a new multi-line retailer moved onto Robertson. Dallas-based fashion retailer Gregory’s opened a shop at 147 N. Robertson Blvd. in March. The shop is located in a space that formerly housed a D&G boutique. The D&G line was closed in 2011 by parent company Dolce & Gabbana.
Gregory’s co-founder Leslie Matney said her company had been operating the Fred Segal Feet boutique on Melrose since November 2010 and that the company was looking for appropriate boutique space to also sell men’s and women’s fashions. Gregory’s offers European lines not well known in United States, such as Castelbajac and Gianmarco Lorenzi. Matney hopes to raise the flag for multi-line shops on Robertson, which initially gained prominence as having a row of multi-line shops.
“There are a lot of mono brands out there,” Matney said. “It’s nice to have someone who represents luxury in lots of ways.”—Andrew Asch
