Jill Roberts Expands Retail Chain to Studio City, Calif.
Veteran Los Angeles contemporary multiline boutique company Jill Roberts is scheduled to open a store in June in the Studio City neighborhood of Los Angeles’ San Fernando Valley.
The shop will be located at 12053 Ventura Place, which formerly housed a women’s fashion boutique called Ventura Place. The street also is the address of children’s boutique Entertaining Elephants.
Ventura Place is a one-minute drive away from the fashion-boutique district of Ventura Boulevard, which includes prominent fashion boutiques such as Dari, M.Fredric and Dungarees.
“Over the years my friends have always asked if I would open a store in the Valley, and I was in no rush to expand during a very challenging economy! The right location and opportunity came up, and I just couldn’t resist,” said Jill Roberts, who founded the small retail chain.
The new store will be the company’s fourth location. Started in 1995, Jill Roberts also has Southern California locations in Beverly Hills, Santa Monica and Manhattan Beach.
In the past, Jill Roberts’ merchandise mix has featured brands such as Rag & Bone, Alexander Wang, Clover Canyon, Mother Jeans, Current/Elliot, Theory and Ivo, as well as Seaton, Jill Roberts’ brand of Frenchterry loungewear, sweatshirts and beachinspired tunics. Seaton has been sold at Saks Fifth Avenue and Bergdorf Goodman. —Andrew Asch
