S&G New Look, New Biz Partner
A Fall 2012 look from SG Clothing. Photo by Andrew Campbell.
For the March run of Concept Los Angeles fashion week, the L.A.-based SG Clothing label showed its custom-made leather jackets and sheer black tops. For those who checked out Prince's 2010 European tour, the iconic musician wore SG Clothing. But on May 7, SG reserved the night for some basic business.
It held a debut party for Foxy Linzmier. She joined the label as a business partner earlier this year. The party also celebrated the remodel of the SG flagship store on 7414 Melrose Ave. in Hollywood.
For the remodel, the flagship’s purple coloredwalls and dark wood cabinets were taken out of the store,they were replaced with a spare, gallery style ambiance lined with white colored walls. Of course it wouldn’t be a Hollywood fashion scene without a party, and label designer Gita Salem did not disappoint.
Providing a hypnotic soundtrack for the party was band Rafe Pearlman and Mahadev, which played something like a Sufi inspired, rainforest, psychedelic music. The party also seemed to be a meeting of various Hollywood tribes; fashion people, rockers, bikers and the simply glamorous.Looking forward to your next party SG!
Exterior of remodeled SG Clothing Flagship.
Rafe Pearlman, in hat, jams with Mahadev at party for remodel of SG Flagship boutique.
