Patagonia Launches New Line...of Fish
Just when you thought Patagonia couldn’t become more eco-friendly, the label known for environmental activism launched a new line of salmon – as in jerky.
The company decided to tackle unsustainable fish-farming practices by embracing a new model of harvesting salmon that uses traditional First Nations fishing methods that won’t deplete stocks or impact endangered runs, and provides jobs for locals living near the Skeena River Watershed in British Columbia.
The company is working with the SkeenaWild Conservation Trust to help protect wild salmon and combat high unemployment in the area through their Patagonia Provisions Salmon Project, which harvests salmon for wild salmon jerky.
To find out more about the philosophy, you can read founder Yvon Chouinard’s essay “Have A Snack, Save A Species” or watch the gorgeously shot video that explains some of the issues that impact the industry and the area.
“Whether creating a cotton T-shirt or a package of salmon jerky, we believe in following our resources all the way to their origin, so that we cause no unnecessary harm in doing business,” Chouinard notes.
