Guess Adds New Execs
Los Angeles–based Guess? Inc. named Chet Kuchinad chief people officer and Amber Tarshis as senior vice president of marketing.
Kuchinad’s career includes senior executive positions at Nike and Starbucks. At Guess, he will lead Guess’ “people strategy with particular focus on talent, engagement, employment branding, strategic rewards, along with organizational and leadership development,” the company said.
Tarshis was previously chief marketing officer for The Hub TV Network, a joint venture between Discovery Communications and Hasbro Inc. Her career includes marketing and brand-management positions with Warner Bros. Entertainment, Puma and Victoria’s Secret. In her new position with Guess, she will report to Nancy Shachtman, president of North America, and work closely with CEO Paul Marciano to develop the company’s marketing strategies.—A.A.N.
