Quiksilver Introduces Mountain-Division Apparel
Quiksilver Inc. is best known for boardshorts. But the company, based in Huntington Beach, Calif., also makes clothes for skateboarding, snowboarding and women’s contemporary fashions.
Now, for the cold-weather crowd, it is introducing a new line, Quiksilver Mountain Division. It debuted its first menswear collection at the Outdoor Retailer trade show Jan. 19–20 in Salt Lake City.
Items range from insulator jackets to down parkas and windbreakers. They were designed for comfort and warmth, not winter sports, Quiksilver said. Winter-sports clothes are made by the company’s Quiksilver Winter Sports line. Retail prices for the new division range from $80 to $250. In 2013, Mountain Division will expand into other categories.
Quiksilver also announced that Clark Gundlach, a snow-industry veteran, will lead the Mountain Division. He was recently named senior vice president and general manager of winter sports at Quiksilver, Americas.
For the past 17 years, he worked at popular snow-gear designer and manufacturer The Burton Corp., headquartered in Burlington, Vt. He most recently served as Burton’s senior vice president of sales for its Burton, Red and Anon brands.
Gundlach will oversee the product, sales and marketing of Quiksilver, Roxy and DC brands for the technical snow and outdoor/ mountain businesses. He will report directly to Rob Colby, president of Quiksilver, Americas. —Andrew Asch
