SLVDR Launches Women’s
The designer of men’s line SLVDR, Rob Myers, does not claim to know about women’s fashion trends and silhouettes. That’s part of the appeal of his new women’s division, launching for Fall 2012. The masculine styles are not feminine necessarily in the clothing itself—but by the form of the female wearer.
SLVDR’s philosophy puts a twist on classic men’s clothes, such as a unique pocket treatment and out-of-the-ordinary fabric applications. The new women’s range almost literally translates SLVDR men’s styles and scales them for the women’s body with a few nips and tucks.
“The women’s and men’s lines follow the same SLVDR design ideals of hyper focus on details along with taking classic elements and making them relevant for our customers,” Myers said. Although he admits that “the world certainly does not need another clothing brand,” he has fielded requests for women’s product since he launched the SLVDR men’s line in 2008.
While many styles appear identical to the men’s looks, Myers started from ground zero on the women’s fits. For a cotton mélange jersey knit pocket tee, the neckline is scooped deeper in the chest on the women’s version. One cotton yarn-dye plaid flannel has a removable belt that can be worn like a shirtdress. Another cotton yarn-dye plaid flannel hits at the normal hip-length for button-up woven shirts.
“There was quite a bit of time and energy dedicated to getting the product to fit like a SLVDR product. … I thought about how I like to see clothing fit and lay on women and went from there. I like to think that the SLVDR fits are flattering and forgiving and not patronizing,” Myers said.
Retail price points range from $44 for a long-sleeved jersey shirt to $250 for a coated cotton and wool plaid jacket. For more information, email chris@722figueroa.com or call (213) 620-9971.—Rhea Cortado
