Marni at H&M Collection Celebrates Launch in LA
Consuelo Castiglioni, R Jones and Sofia Coppola, photo by Neil Rasmus/BFAnyc.com
It was a chic affair when Hollywood stepped out to celebrate the global launch of the Marni at HM collection. Held at the Sowden House in Los Feliz on Feb. 17, Drew Barrymore, Milla Jovovich and Winona Ryder were among the guests in attendance.
Marni Founder and Creative Director Consuelo Castiglioni, Sofia Coppola, Director of the Marni at HM Campaign and Margareta van den Bosh, HM’s Creative Advisor hosted the fête. There was plenty of the new collection to be seen on guests including the Hollywood starlets who attended. The stylish crowd of over 200 including Cameron Silver, Hanneli Mustaparta and Arianne Phillips, got a preview of the colorful collection chock full of Marni’s signature prints and chic accessories which will launch in 260 stores worldwide and online on March 8.
The 1926 architectural masterpiece designed by Lloyd Wright was the perfect setting to capture the mood of Coppola’s campaign shot in Marrakech. Guests mixed and mingled enjoying champagne, hors d’oeuvres and a special performance by Bryan Ferry whose song “Avalon” is featured on the campaign film.
"It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream!” said Castiglioni in a prepared statement. “ It is not long before Marni at HM is in the stores, and I am happy to share these magic moments with everybody.”
A look from the Spring Marni at HM collection
Drew Barrymore wearing Marni at HM, photo by Stefanie Keenan
Felicity Jones and Jessica Chastian wearing Marni at HM, together with Margareta va den Bosch, Creative Advisor at HM, photo by Neil Rasmus/BFAnyc.com
Bryan Ferry performs, photo by Jason Merritt
