Cheryl Koo's Hustle
A woman's look from The Other by Cheryl Koo.
Finding shelf space in high profile boutiques is hard for emerging designers. But Cheryl Koo did just that.
It started when Koo was introduced to the owners of high profile boutique Traffic in Los Angeles’ Beverly Center through a mutual friend. Koofollowed up by showing her avant garde line The Other by Cheryl Koo to Sara Dovan, Traffic’s co-owner. Dovan liked what she saw. On Feb. 20, Traffic became the exclusive place to buy the Spring season for the L.A.-based line.
Just a little more proof thatsuccess is all about the hustle.
Some looks from The Other by Cheryl Koo:
