Columbia Names New Merchandising Exec
Portland, Ore.–based Columbia Sportswear Co. named Adrienne Moser vice president of global apparel merchandising and design for the Columbia brand.
She succeeds Sue Parham, who has left the company.
A more than 20-year veteran of the apparel business, Moser spent 14 years at Ventura, Calif.–based Patagonia Inc. prior to joining Columbia. She was also a founding member of Nau Inc., a Portland-based upscale outdoor-apparel brand now owned by Santa Barbara, Calif.–based Horny Toad.
“Adrienne is a proven leader and a world-class merchandiser,” said Mick McCormick, executive vice president of Columbia. “Her depth and breadth of experience across the outdoor industry will be instrumental as we strive to provide our customers with the most innovative apparel technology and design available.”—Alison A. Nieder
