ACTIVEWEAR
Bodyrock Sports Launches Bespoke Activewear
Southern Californian designer Kelley Dooley creates stylish fitness apparel. Her Los Angeles-based company, Bodyrock, is well known for donning pop music sensation Britney Spears with the infamous diamond skull tassel and 18K gold zippered bra.
Celebrities including Nicki Minaj, Madonna, Natalie Portman, Kim Kardashian, Brooke Burke and Mila Kunis support her line – sporting Bodyrock’s leggings, jackets and bras. BodyRock is also sold at Equinox in West Hollywood, Calif.
The leading apparel activewear company recently celebrated their launch of its customized boutique, Bespoke.
Bespoke is a “couture ‘bra bar,’” that welcomes buyers to design their own custom made sports bra. There are four bra styles and they each come in splashes of neon, metallic, black velvet, snakeskin or sequin fabrications. But it doesn’t stop there. Bespoke also encourages adding specialized embellishments such as zipper options, different lining details and even leather or fur fabrics.
They will be adding additional design features soon, including the “shredded halter bra” and “booty shorts.”
Once created online, the sports bra will arrive within 2 weeks, priced at $250.
