Miami Swim Cruise 13: Wildfox Swim
The sleek high-gloss look is a perennial for women’s swimwear, but according to Wildfox Swim, it’s time for an alternative.For its Spring/Summer 2013 runway show, held on July 23 at Mercedes-Benz Fashion Week Swim, Wildfox exhibited swimwear with mostlya washed-out cotton look, said Leilani Shimoda, the swim and intimates designer for Wildfox.
“We were not against shiny at all,” Shimoda said. “We wanted to play with a 1960s look.” She and Wildfox Creative Director Kimberly Gordon put together a 40-piece line that stressed a faded, classic rock look. Maybe it’s a mix of Woodstock and classic go-go girl hitting the beach. For a mod look, prints of the American and British flags were placed on some suits. Others featured slogans such as “Vacation, Get a Tan, Swim Forever, Margarita” placed on the seat of some bottoms and the chest of some sheer coveralls.
—Andrew Asch
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