Lectra Names Manufacturing Director
Paris-based technology solutions provider Lectra named Bertrand Crönert as its manufacturing marketing director. Crönert has been tasked with reinforcing Lectra’s position in the fashion, automotive, aeronautical and furniture industries as a provider of Lean Manufacturing.
“Thanks to its experience with major companies in the automotive industry, Lectra has developed in-depth knowledge of Lean Manufacturing, which benefits our production solutions,” said Lectra Chief Executive Officer Daniel Harari. “Our teams have integrated Lean fundamentals into our technologies—improving usage time, detecting and resolving malfunctions, eliminating superfluous tasks, eradicating quality failures—that can be easily applied to other sectors—fashion, in particular—with its continuous collections and just-in-time production.
“Bertrand’s mission is at the heart of Lectra’s strategy, which aims to provide long-term support to leading companies in implementing their Lean approach, and Bertrand, with his long experience of complex technological projects acquired in the automotive and energy industries, will allow Lectra to enter a new phase.”
Crönert began his career at mechanical-bearings maker SKF Group. He has held several executive positions at automotive systems and components provider Valeo before joining global energy provider Areva’s transmissions and distribution unit, Areva T&D, as world marketing director for business unit automation. After Areva sold its T&D business unit to Alstom, Crönert joined Alstom Grid, provider of equipment and services for power plants across the world.
Crönert praised Lectra’s strength in anticipating market changes and “developing close collaboration with state-of-the-art players to design and perfect” solutions, adding that Lectra’s integrated solutions for fabric and leather will “allow our customers to become more competitive and more profitable in a world economic climate that is highly competitive.”
Lectra manufactures integrated technology solutions for industries using soft materials such as textiles, leather, industrial fabrics and composites, including apparel, accessories and footwear, automotive car seats, interiors and airbags, furniture, and other market sectors, including the aeronautical and marine industries, wind power, and personal protective equipment.
For more information, visit www.lectra.com.—A.A.N.
