Putting a Little Heart & Soul Into a Good Cause
A look for the recent HeartSoul collection
Fashion has many uses.
For the people who make the HeartSoul juniors label, it's a way to raise money for a worthy endeavor.
I bumped into Paula Schneider, the new chief executive of Big Strike Inc., parent company of HeartSoul, and her colleague Monique Large. They told me they are supporting a group called the Women's Journey Conference, which is holding its first fashion show fund-raiser to send underprivileged young women and teen-agers to a one-day May 19 conference at University of California Irvine. The conference is meant to boost women's self-esteem. Many of these women are in foster care.
HeartSoul is donating all the fashion for the runway show, which will have 14 volunteer teen models. Also, HeartSoul execs have raised $500 for the cause.
The fundraiser takes place from 11 a.m. to 2 p.m. this Saturday at the Mesa Verde Country Club in Costa Mesa. Tickets are $50 per guest. "The whole goal is to allow these young girls in foster care to see positive role models to help them become successful adults," Large said.
For more information, check out the Women's Journey Conference website.
